I have solid experience working in international media and global events, focusing on business development and partnerships. I entered the blockchain, crypto, Web3 and DeFi space ~2 years ago and have been interacting with companies from all areas of the blockchain and cryptocurrency ecosystems, which are in different stages of growth, providing solutions for their marketing and advertising needs.

My key skills include commercial and sales leadership, planning and execution of digital and offline advertising and communication campaigns, social media strategy, community building, and sponsorship management for global events and media. 

I enjoy working in cross-functional teams, as well as developing long lasting business relationships. I have a strong entrepreneurial mindset with the ability to adapt to a market landscape in constant evolution. 

I am an ambassador in the UK for All Stars Women NFT Club & DAO, an organisation that supports female founders scale their Web3 enterprises and promotes a diverse and inclusive culture in the sector.

I have travelled to more than fifty countries in my career so far, meeting executives in the financial and corporate world, founders and high-level government officials.