I'm an award-winning marketer and entrepreneur. My career started with launching an e-commerce automotive retail start-up in 2005, where I specialized in strategy-first, technology-powered, and data-driven initiatives in the marketing and communications industry. I'm focused on delivering business strategies and marketing approaches that transform how companies and communities go to market in the modern world.

Today, I'm working to advance human-centric (consumer-focused) blockchain-based technology projects (currently at the NEAR Foundation). I aim to apply best-in-class brand experience design to deliver on usability and adoption of emerging technology.

My entrepreneurial spirit is fed by running a food start-up in New York while collaborating with major global brands. My strengths are the ability to digest, identify, and deliver innovative solutions to business challenges.

My experience in the crypto world is working on Ethereum-based Consensys spin-outs, Tezos, and NEAR in the crypto industry.

I've won Clios for work with Answer ALS, a health-focused non-profit start-up, in collaboration with Microsoft and the NFL. I have a knack for leading partners to deliver non-traditional, user-centric approaches to business transformation with a focus on measurable outcomes.